Convergence - bringing together of two or technologies into a piece of hardware.
Proliferation - Pace at which technology changes. The impact.
Personalisation - when making a film personal to you,producing promotion to different audience.
Interactivity - Being part of the media of the film production. eg. free apps, games.
Mobility - A more mobile way of viewing films and watching moving images, blackberry, ipohone.
Platforms - Interviews, chatshows,podcasts.
Synergic relationship - where a film company with production companies through products.
ideology - The beliefs, ideas andvalue systems behind or reflected within a media text.
representation - the ways in which the world is re-presented to us by the media.
